At Christmas, Al’s Grandma brought two boxes of Ibuprofen with her — 200mg and 400mg. The question was, which was which? Al’s Grandma is elderly, often confused and has problems with her vision. Given that she was nursing a broken thumb at the time, adequate pain relief was necessary, so we explained which was which and how many of each to take, settling the matter. But it niggled at me that the matter wasn’t even slightly settled — as soon as she got home, she’d be straight back to square one: one of these dosages is higher than the other, and I don’t know which.
So this article from Futurity, “Caution, may cause confusion and misuse” has me thinking about why medication directions, both prescription and over-the-counter, are so difficult to follow.
“Half of adults misunderstand common standard drug warnings on prescription labels, putting them at risk for using the medicine incorrectly or even having a life-threatening event.”
The information on medication is overly complex and often difficult to follow. Instructions are misleading, abstract and wording used just because it always has been, even when there is no evidence of its effectiveness:
“A lot of the current warnings were phrased very abstractly and were confusing. For example, we changed ‘For external use only’ to ‘Use only on your skin.’ We moved from the intangible to the concise.”
A similar project was undertaken by a graphic designer for Target in the US in 2005, complete with identifying colour labeling for family members. As far as I’m aware, nothing similar has made it over to UK pharmacies yet.
The photo to the right is the label from some nose drops when I had a sinus infection (let’s skip over who prescribes medication that needs you to hang upside down four times a day to someone with a bad sinus infection). One drop to be “instilled” four times a day for “esven” days, later contradicted with mildly terrifying warning “not to be taken”. The instruction is in small, blurry, badly printed text, with the name of the pharmacy as, or more, prominent than any of the directions.
I take a lot of medications, and there is nothing consistent about them. While they all come in boxes (apart from the odd ear/nose drop) almost all are generics, so there’s often very little packaging difference between one and the other — it’s branding for the generics company, not the medication, so get two from the same company and confusion ensues. If I happen to go to a different pharmacy to pick up my prescription, then I’ll more than likely get a different brand of generics from them than my usual pharmacy, with a different box and different branding. As for the actual pills, they can vary so much between brands that there is no real point in trying to identify them by shape, size or colour.
I’m lucky. I can read without problems, and I have no problem remembering what the GP has told me about my medication (or asking them to repeat it until I have no problem remembering). I can pull out a load of pill boxes, mentally sort them, and remember which ones to take when — when I remember to take them at all, that is. I’m bolshy enough that if a medicine isn’t working as it should I’ll go back to the doctor and whine until they change it. But what if I couldn’t read well? What if I couldn’t remember? What if I’d had a stroke and couldn’t comprehend written language well but lived alone? What if I forgot why I was taking any medication in the first place, let alone what it was or how many to take? What if I was too embarrassed to ask for help? What if I didn’t know where to go for help? At least one, if not all, of these things will happen to me in the course of my life. You too.
So why is labeling so bad here in the UK? Why is there so much variation, odd English and so little help? What would help? If I could, I’d go back to Christmas and make some large colour-coded stickers to label the ibuprofen with. Even if she struggled to read the digit some days, Al’s Grandma would soon learn to associate the pink with the pills she takes two of. Why can’t she walk into a pharmacy and say, “I’m not sure how many of these to take as a standard dose” and have them sticker the packs for her? Why can’t she get large-print, colour-coded labels on her pills, and why can’t the doctor print out a timetable for her detailing which of her prescriptions to take when?* I can Photoshop up a giant pink 2 icon in less than a minute (and potentially print it out and stick it on a box. I’m a grafter, me.), but imagine what could be done for labeling with a bit of research, some user testing and, most importantly, some consistency?
*When thinking about this, I planned a website which luckily already exists: MyMedSchedule. It is US-based, so most UK drugs will have to be laboriously typed in, but I can’t find a UK equivalent.
The poverty of stimulus theory argues (something along the lines) that language must be innate, not learned, because a child could not develop knowledge of complex grammar and language based on the limited input they receive from adults. It’s also something that keeps popping into my head as I get frustrated by myself and my inability to write.
I read A Year of Magical Thinking by Joan Didion, and came out thinking that if I could write like that I could really write. And I think of incidents I could write about, how I would write about it. And then I get to the computer and instantly turn to Google Reader to catch up with the latest Lolcats before switching my attention to Twitter to see what knowledge I can glean in 140 characters.
And then I beat myself up because I order a copy of Didion’s non-fiction from Amazon since the library doesn’t have it and it seems to be hard to get. Because technically, I can’t really afford it.
And I beat myself up because I sign up for two courses I really want to do. Because technically, I can’t really afford it.
Lolcats? Lolcats are free.
But in this case, is free necessarily good? Is free healthy? It’s the cheap but bad for you food versus the expensive but good for you food argument, but in knowledge form.
Is information worth paying for? Can the stimulus be made richer simply by investing in it? How to tell the difference between what’s worth paying for, and what you wouldn’t (shouldn’t) use, even if it were free?
You can be an expert on anything on the internet. Pick a topic, make some lists, wait to be interviewed on other blogs — cha-ching, pop-up Expert. This is not necessarily expertise worth listening to. This is unlikely to be expertise worth listening to. That may be an unjustifiable comment, to assume that someone who blogs their knowledge knows less that someone who write journal articles.
What really matters is the provenance of the information. I trust Didion on grief because she has been there. Do I trust her more because she can write well about it? Because she has been published on the subject? If I wrote about grief, would I trust myself as a source? I have a degree in linguistics, but there are so many more places I would send you for information on linguistics than my brain, which can barely recount the poverty of the stimulus argument. I would send you to books. I would refer you to other people’s brains. Does that mean they’re experts? Or just that I trust in the provenance of the information? I trust them to tell you what they don’t know as well as what they do know.
I don’t know.
Just found on my hard drive: I wrote this letter on January 22nd 2009, so you can lodge it firmly in the “procrastinating” and “bitter” categories. I put it in an envelope, but I am almost entirely sure I didn’t post it but instead left it by the door, unstamped, and then threw it out when we moved. The issue at hand is the logo below (which, to be fair on myself, I still don’t like) which was unveiled to me atop a huge electricity bill:
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Dear Scottish Power,
Thank you very much for my latest bill that arrived this morning. I look forward to paying you an extortionate amount for the pleasure of being really quite cold all the time; indeed, I believe I am now in what they call “fuel poverty” and I will take great pride in adding that detail to my CV. Admittedly, the cost of heat isn’t entirely all of your fault; my extremely cheap landlord must also absorb some of the blame for his refusal to have anything effective in the flat, like central heating, gas or a sofa that doesn’t cripple you. But he lives in Australia, so I suspect he has simply forgotten what it is to be cold.
Anyway, my real question is about your lovely new logo. Although the typeface you have chosen makes me a squirm a little, I appreciate how you have managed to use the graphics to communicate your concern for the environment with the leaf. And I’m taking a leap and assuming that the yellow icon is to represent the heat you are supposed to supply. However, I’m somewhat confused about the blue. Is it meant to somehow symbolise my freezing cold fingers? Or, as it has something of a teardrop shape, does it represent the crying your customers do when they get their bills? I’m being facetious here, but I’m sure you can understand my confusion. Perhaps you now supply water, and it represents that? And if you do supply water, didn’t your branding people suggest maybe changing your name from Scottish Power? Scottish Powater has something of a ring about it.
Yours sincerely,
Miss Sarah Barrie
I’ll be honest: I secretly love the Daily Mail. Not in a serious way, or even in the same — admittedly slightly evil — way that I love watching people get parking tickets, but in the way that something goes so far beyond the boundaries of bad that it begins to transcend reality and become breathtaking awesome, in the true ‘worthy-of-amazement’ way.
If you’re from the UK, you won’t need a primer in Daily Mail Hate, and the quite worrying trend of people reading a Daily Mail headline or story and using that as an allegedly factual basis for some form of prejudice. In fairness, the DM also does a good line in cute animal photos and in quirky stories that BBC News will steal the next day, although they tend to be somewhat less contentious. But they have now published a headline that goes wildly, entertainingly, beyond even the DM’s usual standards: “English passengers forced to show passports when arriving in Scotland”.
In short, we Scottish people hate you English people so much, even though you pay for everything for us and we steal all of your money and give it to students and ill people that we now make you show us your passports at the airport. We think you are such a major terror risk that you might do an incendiary Morris dance or football hooliganise us all to death that we have decided to to inconvenience you slightly in order to make our point.
So let me do all of middle England a favour and translate the headline into actual fact: some passengers, regardless of where they’re from, are being asked to show their passports at some airports for security reasons. This, strangely, will probably also include some Scottish people, returning home to Scotland in order to deep fry a Mars Bar and toss a caber or two before nipping back down to Engliand to steal your votes. And so horrific is the abuse of our Scottish powers that the Mail end the piece with the news that “Metropolitan Police, which covers Heathrow and City airports in London, also use the powers on domestic passengers. A Met spokeswoman said: ‘From time to time we to stop people and look at their travel documents. It’s not that unusual.’” This would considerably undermine the entirity of the Mail’s argument but, erm, you know, that probably doesn’t count as kilt-screening because, erm, ooh, look what Sienna Miller’s wearing today! And is that a baby duck without a mother?
I admit it: I’m a bitter Scot who sometimes gets annoyed when Dorothy Perkins in Sussex won’t take my 100% genuine Scottish £20 notes without first treating me like a money launderer who’s put on a dodgy accent. I’ve had whole arguments with my English boyfriend when he won’t accept that the word “juice” covers all forms of drinkable fluids apart from water and alcohol. The words “answer” and “dancer” do not — and can not — rhyme. But regardless of that, even we money-grabbing, bagpipe-playing, meanies, who have sent our entire population to work in the Cabinet, really couldn’t care less about looking at your passport unless we have to, apart from to laugh at your photo.
After all, our time is precious: we have chips we could be eating instead.
Dear landlords,
I know that Homes Under the Hammer promised you the world. Just buy the house, they said. It’s easy, they said. Buy on Monday and by Thursday you’ll be rolling in endless piles of cash! What could be better? Nothing, you thought, as you applied for the mortgage and waited for the money to roll in.
But what they didn’t tell you was that the trouble starts when the tenants move in; the endless unreasonable requests. Can they have a cooker with all of the knobs on? Can they have a hoover that sucks up dust? Can they have a wardrobe that can hold a few hangers without collapsing? It’s really quite unreasonable — If you bought all of that it would cost 3% of your annual profit!*
But I’m here to ask if you would, for a minute, think of the tenants. You don’t need to think of them nicely – I mean, they’re mostly money machines to you, but they are people-shaped money machines. They call the flat home, and they look after it for you – they have almost as much to lose if the place goes to rack and ruin as you do, homelessness not being an awesome option. So I was just wondering if you could take a minute out of your accounting to think about whether or not you would live in your own buy-to-let property. Really?
You see, fire alarms are not, and will never be, “features”. Double glazing is a feature, that I admit, but only if it’s actual double glazing and you haven’t just fitted permanent panels of Plexiglass over the windows so that if that firealarm has to do any work it’ll take us four hours and a set of screwdrivers just to be able to jump out of the window (and you’ll notice a wee flaw with that plan, too, a flaw that sounds a lot like “burning to deathâ€).
And you should probably know that freezers ceased to be luxury items in the seventies, and if you were just to pop down to Tesco you can pick up a microwave that wasn’t carved out of stone for less than £40. Seriously, look around your flat: the 80s didn’t die, they just moved to Bruntsfield.
And this isn’t all your fault, I know. You pay for a letting agency to sort out things like furniture that has deassembled itself and carpets that look like Jackson Pollock’s inspiration. And they’re miserable, those letting agents; it’s not like you want to make friends with them. But I do have to spend fifteen minutes trapped in a small flat with them, and sometimes get in a car with them. And it would be nice if, for those fifteen minutes, we could all put on our happy masks and pretend that this isn’t the worst. Job. Ever. Because in what other job do you just turn up fifteen minutes late, let some people into a flat, wait until they’re in the living room and then phone a friend for a chat?
Still, thanks for having some money to pay for a flat that I can rent from you for an extortionate amount – no, really, I’m genuinely grateful, because homelessness doesn’t look very fun (although don’t think I haven’t noticed that if I would homeless I would be allowed a dog). I appreciate that. It’s just that I’m not a huge fan of spending hundreds of pounds a month to live in ramshackle pig sheds.
Love,
Sarah
*Sidenote: our current landlord genuinely does calculate this stuff and quote it at the letting agency when we do selfish things like point out we have a couch that the letting agent “wouldn’t give to his cat”. And then he says no. I will sorely miss him.
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