I turned to the cleverly named 50DollarLogo.com, a site based in Sri Lanka or somewhere promising six logo designs, unlimited revisions, and a 1–3 day turnaround. Who needs messy things like research, insight, or even a modicum of information about my business, when I can have unlimited revisions?

This feels a lot like my life at the moment, only I am the one trying to make a decent logo out of cheese and Nazareth and the people I work for want something with more anthropomorphism.