I have a packaging thing. I love packaging design. This comes in especially handy to pass time when doing something I really don’t love, like having my hair cut. All that sitting still and not fidgeting and making small talk about Christmas (come on, people, it was a month ago. Try harder.) and having to sit in front of a mirror for an age when, for the most part, I’m vampiric about mirrors.
A big chunk of hairdresser income comes from selling overpriced hair product, and overpriced hair product generally has brilliant packaging in order to make people like me buy some overpriced hair product they won’t use but will gaze at lovingly. Depending on the target market, packaging ranges from classy to fun to, err… this:
… oh come on, it’s not just me, is it? Is it?
Amazon.com have introduced what they’re calling “Frustration-Free Packaging”.
“The Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging. Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.”
I absolutely cannot wait for this to catch on, be introduced to Amazon.co.uk, and then be adopted by other online retailers. Way too much of my life has already been wasted trying to get flash memory out of their welded plastic prisons!
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